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Jump to navigation Jump to search True was an online dating service that was founded in 2003 by entrepreneur Herb Vest. Dating keywords 2004 the domain name True.

2 million in online advertising from January to November 2006, more than any other online dating service. True’s ads vary in theme and often feature provocatively dressed women with sex-themed taglines such as «It’s nice to be naughty. On September 14, 2007, the New York Times’ «Bits» blog reported that an executive at a major Internet company said that True is delinquent on its advertising payments on his and other websites and has had to cut back on advertising as a result. True has lobbied state lawmakers in favor of legislation requiring online dating services to disclose whether or not they conduct background checks. True is currently supporting bills under consideration in Texas, Michigan, and Florida.

True is known for requiring criminal background and marital screenings for all of its communicating members. The company has even filed lawsuits against individuals for misrepresenting themselves on its site, under the premise that doing so is wire fraud. Most notably, it sued Robert Wells, a 66-year-old convicted felon and child molester from Walnut Creek, California. Blogger David Evans is quoted in The New York Times as saying True’s competitors were upset with True’s sex-themed ad campaign, saying that «they worked hard to overcome the stigma of providing these services, nd True comes in, grabs the lead in page views and drives up the cost of dating keywords on the search engines for everyone else.

The New York Times and Online Dating Magazine have noted examples of customers having frustrating experiences trying to cancel their service, including the service failing to honor their cancellation request and charging them for several more months. True employs an optional, automatic «wink» to its members which seem to come from other members, without the latter’s knowledge. The feature can be disabled at any time, and True maintains that this feature encourages communication between members. Still, it is the subject of much controversy, as members have no way of knowing whether the wink was automatic or manual, and thus creates confusion. Some people have asked in their profiles not to be winked at for this exact reason. According to Dallas CEO, «True ran into early financial troubles, which included layoffs in 2004, about the same time Match.

True has had two more rounds of layoffs since 2004. A lawsuit seeking class action status was filed against True. Tuesday, June 12, 2007, alleging fraudulent billing practices, particularly charging members after they have cancelled their service. True Beginnings, LLC», was filed in Dallas County, Texas on behalf of Thomas Wong who resides in Washington and was a member of True.

Wong alleges he was continually charged for several months after he cancelled his membership with True. Hot but Virtuous Is an Unlikely Match for an Online Dating Service». Archived from the original on 2012-02-12. Matchmaking Sites Work Harder to Attract Clients in Slump». Dinner, Movie — and a Background Check — for Online Daters». Convicted Felon Caught Misrepresenting Self to Online Daters». Matchmaking site sues felon over misrepresentation».

Archived from the original on 2008-09-25. What constitutes an act of infidelity depends upon the exclusivity expectations within the relationship. In marital relationships, exclusivity expectations are commonly assumed, although they are not always met. One measure of infidelity among couples is the frequency of children secretly conceived with a different partner, leading to «non-paternities».